1. ’Confession session’: Is this all networky stuff even a good idea? Reservations about social media engagement. 2. A corporate culture of rapid response: Real-time content creation is increasingly common. How will companies anticipate and participate in this upcoming trend? 3. Waging guerrilla warfare against corporate IT: How can corporates become more flexible in adoption of new tools when the ‘guys in the basement’ have the power to determine what a company does? Security, ‘trusted provider’ questions, more open sharing and collaboration all create power struggles between the IT department and the rest of a company. 4. Nurturing the evangelist: How do corporates find the heroes inside? Many companies already employ people who are adopting new tools: how can we help identify, trust and empower these evangelists? 5. Empowering experimentation: Current IT procurement typically focuses on large, expensive deployments that can often lock companies into expensive proprietary systems. How can we encourage a shift to shorter, more ‘agile’ deployments and a more open, experimental and cost-effective IT strategy? 6. “Fudging the ROI”: Large corporations understandably want to see cost-benefit analyses before investing in change. How can we measure and quantify the benefits of social tools? Do we even have to do this?