Agenda – Conference (3rd November 2009)

This agenda relates to the conference in Zurich, which has already taken place. Is this what you were looking for?

Schedule

8.30 – 9.00 Coffee & Registration

9.00 – 9.15 Opening Remarks

PART 1: Social Media in the Finance Sector – An Overview

9.15 – 09.45 The Numbers reveal: Is Social Media/web2.0 another fad or is it here to stay? International research on the current revolutionary media trends and an outline to the new ground rules corporations now have to learn. Benedikt Köhler – Director Digital Strategy & Research, Ethority

09.45 – 10.15 Social Media in the finance sector today How Zurich Financial Services Group is leveraging Social Media to enable a globally engaged organization. Deborah Hudson – Global Head of Internal Communications, Zurich Financial Services Group

10.15 – 11.00 Break with coffee and networking

PART 2: Learnings and Best Practice from practitioners

11.00 – 11.30 Banking: Empowering bank service representatives with better tools for client facing initiatives and CRM Christophe Langlois – Founder, Visible-Banking

11.30 – 12.00 Financial Services: How SAP launched an online community to collaborate more efficiently on International Financial Reporting Standards Marilyn Pratt – Community Evangelist & Business Process Expert Community Advocate, SAP

12.00 – 13.30 Lunch and networking

(12.00 – 12.10) Lunch Talk Trend watch: Stan Stalnaker, Founder of Hub Culture, will briefly share his insights into the future of P2P Finance, Virtual Currencies and Ven – the rise of social money.

PART 3: Definition, Delivery and Adoption of your Social Media Strategy

13.30 – 14.00 The Impact of Social Networking on Banking & Finance How your employees are using social media today, how it is changing your company and what you should gain from it. Johannes Haus – Director Subscriptions, XING

14.00 – 14.30 The right Social Media tools Twitter, Facebook, Blogs, Social Networks – which tools should banks, insurances and other companies in the financial industry investigate. Also, costs and degrees of difficulty in adoption. Lee Bryant – CEO Headshift, part of Dachis Group

14.30 – 15.00 Managing Brands and Brand Culture in Social Media Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business

15.00 – 15.30 Break with coffee and networking

PART 4: Innovations & Discussion

15.30 – 16.00 Innovation in Banking & Finance Two Entrepreneurs to watch:

Finroad (Financial Markets Network): Arnould Moyne, Founder & CEO
Ficoba / Fidor (Community Banking): Matthias Kröner, Founder & CEO

16.00 – 17.00 Interactive Session: Success and Risk factors in Social Media within the Finance & Banking sector Audience discusses in groups what they think the challenges and opportunities of Social Media in the Finance and Banking sector are. Actionable outcomes and recommendations will be presented.

17.00 – 17.30 Roundtable Discussion Topics:

How to accelerate the adoption of Social Media in Finance companies
How to start defining a Social Media Strategy for your company
Less about marketing, more about collaboration

Speakers:

Bundesverband der Deutschen Volksbanken und Raiffeisenbanken. Boris Janek, Online Marketing Manager at VR-NetWorld GmbH
Swiss Re. Wolfgang Jastrowski, Head Unite Communication and Collaboration
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17.30 – 17.35 Closing words

17.35 Networking time, survey, drinks and refreshments