Blog
To the best from social technology, companies need to think beyond ecommerce, says Lee Bryant of Dachis Group.
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AMV BBDO's Sandwich campaign for Walkers Crisps shows how public relations can - and should - be driven not to, but by the public itself.
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Banking is a tough(er) business today. Budgets are tight. This case study done by agency Syzygy shows how they created some meaningful dialogues with the ultra cash-rich for HSBC's private bank.
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Cutting through the noise and giving personality to financial services: Albion for Wonga.com
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New case study showing how social media can be used to maximise sponsorship engagement.
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Case study showcasing Nixon McInnes' hugely successful 'Think Pig' campaign for the RSPCA.
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In this short series exploring social media marketing in the food and drinks sector, we'll be looking at how classic strategies transform for the digital age.
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How classic food and drink marketing strategies transform for the digital age.
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The big change towards ‘customer self care’ and bottom-up self assembled teaming as the coordination principle in companies is rapidly gaining strength.. The customer is about to have the lead. We are going from schedule push to reality pull. Toffler’s prosumership is getting real.
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Everything evolves. Many people feel that the name "social media" is heavily overused, especially within the corporate environment. Besides the fact that social media has developed a long way in the last 5 years there's lots of confusion around the topic. Why?
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