New case study: Radio Shack sweeps the Tour de France

This case study shows how social media can be used to maximise sponsorship engagement: Stuzo | Dachis Group created an online Facebook sweepstake to promote and support Team Radio Shack in the Tour de France.

With daily draws drawing fans back again and again, and contributing to the excitement and sense of participation in this major sporting event, the page garnered a 41% increase in fans in just ten days!

Click here to read the whole case study.

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