4 Case studies in Africa
-
Rwanda
- Industry:
- Government
- Strategy:
- Awareness Campaign, Brand-building strategy, Buzz generation
Changing the public perception of Rwanda to the better, while focusing on progress instead of genocide.
- Year:
- 2010
- Client:
- Rwanda Government
- Provider:
- Racepoint Group
-
PUMA - Of the Same Earth
- Industry:
- Fashion
- Strategy:
- Community / fan-base building, Public / media relations, YouTube / video marketing
PUMA & Syrup commissioned celebrated artist Kehinde Wiley to develop an Africa Unity Kit, limited edition sneakers a range of clothing, coupled with original artworks as a build up to the World Cup in South Africa.
- Year:
- 2009
- Client:
- PUMA
- Provider:
- Syrup
-
Musica
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Community / fan-base building
Musica was an ailing 30 year old music chain when The Jupiter Drawing Room was appointed to handle its through-the-line communications.
- Client:
- Musica
- Provider:
- The Jupiter Drawing Room
-
9jillions Promotion
- Industry:
- Telecom / Mobile
- Strategy:
- Contest / competition, Mobile marketing / location-based
Etisalat recently launched a mobile network in Nigeria. It needed to ramp awareness, customer acquisition and weight of purchase as quickly as possible.
- Year:
- 2011
- Client:
- Etisalat
- Provider:
- Sponge