2 Case studies in Europe with Apps (iPhone,iPad,Android,...) in Consumer Electronics

• Saving Water with Facebook

  Industry:

  Consumer Electronics

  Strategy:

  Apps (iPhone,iPad,Android,...), Community / fan-base building, Facebook marketing & apps

  Siemens engaged fans to learn about water conservation and join forces on Facebook to save 30 million gallons of water.

  

  Year:

  2010

  Client:

  Siemens

  Provider:

  Friend2Friend

• Canon Pixma: Sound Sculptures

  Industry:

  Consumer Electronics

  Strategy:

  Apps (iPhone,iPad,Android,...), Online marketing campaigns, YouTube / video marketing

  For the launch of Canon’s PIXMA range of colour printers, Dentsu collaborated with biochemist and photographer Linden Gledhill to make sound sculptures.

  

  Year:

  2010

  Client:

  Canon

  Provider:

  Dentsu