13 Case studies in Asia
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Building relationships with an existing community
- Industry:
- Automotive
- Strategy:
- Blog development, Blog study & analysis, Community / fan-base building
Yamaha Motor sought to build relationships with the existing online snowmobile community.
- Year:
- 2010
- Client:
- Yamaha Corporation
- Provider:
- Social Media Group
-
Making Korea Social
- Industry:
- Government
- Strategy:
- Community / fan-base building, Facebook marketing & apps, Social media marketing
Promoting the country as a tourist destination through social media marketing in Germany, France and Spain.
- Client:
- Republic of Korea
- Provider:
- AccuraCast
-
Dove Showeroke
- Industry:
- Personal Care
- Strategy:
- Content development, Contest / competition, YouTube / video marketing
Dove wanted to expand its consumer base to include younger and more vibrant woman.
- Client:
- Dove (Unilever)
- Provider:
- media contacts
-
Chinese Woman's Volleyball Team Promotion
- Industry:
- Sports / Outdoors
- Strategy:
- Awareness Campaign, Online marketing campaigns, Reputation management
To make the Chinese public see women's volleyball as an entertaining and exciting game.
- Year:
- 2008
- Client:
- Adidas
- Provider:
- Ogilvy PR
-
Coke with Food
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Online marketing campaigns, YouTube / video marketing
To create an association between Coke and everyday meals.
- Year:
- 2009
- Client:
- Coca Cola
- Provider:
- Isobar
-
Fill the Floor
- Industry:
- Hotels / Lodging
- Strategy:
- Apps (iPhone,iPad,Android,...), Contest / competition
Grow connections to Hotels.com social presence as well as central email database.
- Client:
- Hotels.com
- Provider:
- Tiger Pistol
-
Street Fighter X Tekken 'X the Line' Campaign
- Industry:
- Gaming
- Strategy:
- Buzz generation, Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
For the clash of two titan titles Capcom tapped Supercool Creative for their “X the Line” social media campaign across Facebook, Twitter and YouTube.
- Client:
- Capcom
- Provider:
- Supercool Creative
-
Dell Swarm
- Industry:
- Internet / Software / Computers
- Strategy:
- Buzz generation, Online marketing campaigns, Social media marketing
We engineered a digital crowdsourcing strategy that incentivised and encouraged users to join a group to buy Dell PCs online – the more buyers to buy the same PC, the lower the price for all.
- Client:
- Dell
- Provider:
- The Upper Story
-
National Thank-You Day
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, Measuring of social
Position TOBLERONE as the “thank you” gift of thoughtful Filipinos.
- Client:
- Toblerone
- Provider:
- Geiser Maclang
-
Attracting 32,000 FaceBook Fans
- Industry:
- Hotels / Lodging
- Strategy:
- Brand-building strategy, Customer identification, Facebook marketing & apps
How Grand Millennium Hotel Attracted 32,000 FaceBook Fans
- Year:
- 2012
- Client:
- Grand Millennium Hotels
- Provider:
- FreshBuzz Media