4 Case studies in Australia / New Zealand
-
Mentos Blast Gum
- Industry:
- Food / Beverage
- Strategy:
- Blogger outreach & evangelism, Buzz generation
Generating trial and repeat purchase, providing a continuity of brand communication, and building a base of engaged/passionate Influencers for the Mentos Blast brand.
- Year:
- 2010
- Client:
- Mentos (Perfetti Van Melle)
- Provider:
- Vibe Village
-
Gauging Cultural Capital
- Industry:
- Advertising / Design
- Strategy:
- Buzz generation, Measuring of social, Online marketing campaigns
Using social media to gauge brands and their “cultural capital"
- Year:
- 2010
- Client:
- Naked Communications
- Provider:
- Attentio
-
Australian Health
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Social analytics, Social media marketing, Tracking / monitoring of social
Concerned by trends highlighting Australia’s escalating health challenges such as its ageing population and high levels of obesity, Blackmores looked to its existing 288,000 Australian online members as well as trends from the social media boom to understand what Australians want to know about health and wellbeing.
- Client:
- Blackmores
- Provider:
- Bullseye
-
Nike Football
- Industry:
- Sports / Outdoors
- Strategy:
- Apps (iPhone,iPad,Android,...), Facebook marketing & apps, YouTube / video marketing
To romote Nike Football sportswear, Resn created a NZ and Australia Facebook App, live video stream and profile pictures.
- Client:
- Nike
- Provider:
- Resn