36 Case studies in Automotive
-
Fiat Promotion
- Industry:
- Automotive
- Strategy:
- Buzz generation, Contest / competition, Public / media relations
The challenge was to create a launch event that would maximise consumer and media interest and reinforce the launch messaging, "Everyday Masterpiece".
- Year:
- 2008
- Client:
- Fiat
- Provider:
- Arc
-
Reigniting the Love of an Iconic Brand
- Industry:
- Automotive
- Strategy:
- Brand-building strategy, Online marketing campaigns, YouTube / video marketing
Working with MG to relaunch the brand in the UK, making it relevant to today’s audience, whilst still remaining true to the brand’s rich heritage.
- Year:
- 2011
- Client:
- MG
- Provider:
- DCH
-
V8 Vantage Launch
- Industry:
- Automotive
- Strategy:
- Buzz generation, Customer identification, Twitter / microsite marketing
The latest global e-marketing campaign for Aston Martin.
- Client:
- Aston Martin
- Provider:
- JJ Marketing
-
Mini Mega E-Mails
- Industry:
- Automotive
- Strategy:
- Online marketing campaigns, Social media marketing
The task was to launch a new convertible to cold and warm prospects in the worst spring economy for decades with a limited budget and a big sales target.
- Client:
- BMW Mini
- Provider:
- LIDA
-
Brightening Seasonal After-Sales for Toyota
- Industry:
- Automotive
- Strategy:
- Customer identification, Customer loyalty & rewards, Online marketing campaigns
Create annual integrated campaigns to ensure that Toyota drivers use their authorised dealerships.
- Client:
- Toyota
- Provider:
- Madhouse Associates
-
AA Press
- Industry:
- Automotive
- Strategy:
- Customer identification, Customer loyalty & rewards, Online marketing campaigns
Leverage the brand’s trusted roadside heritage in order to drive sales across all parts of the AA's business.
- Year:
- 2009
- Client:
- The AA
- Provider:
- MBA
-
We Are Triathlon
- Industry:
- Automotive
- Strategy:
- BtoC-focused word of mouth, Buzz generation, Facebook marketing & apps
Developing an integrated digital solution from site build to social media mobilisation.
- Client:
- Mazda
- Provider:
- Panlogic
-
Delivering ROI across 11 European Countries
- Industry:
- Automotive
- Strategy:
- Measuring of social, Online marketing campaigns, Social media marketing
Avis Europe partnered with Web Liquid to launch a multi-channel digital marketing campaign across eleven European markets including France, Germany, Netherlands, Sweden and Spain.
- Client:
- Avis
- Provider:
- Web Liquid Group
-
Goodyear Blimp
- Industry:
- Automotive
- Strategy:
- Facebook marketing & apps, Online marketing campaigns
Goodyear Tire & Rubber Company wanted to test the waters of social media with their well-known and iconic Goodyear Blimp.
- Client:
- Goodyear
- Provider:
- Terralever
-
The New Golf
- Industry:
- Automotive
- Strategy:
- Awareness Campaign, Brand-building strategy, Mobile marketing / location-based
VW partnered with their agency Beyond Interactive and AdMob to drive increased brand awareness of the new Volkswagen Golf.
- Client:
- Volkswagen
- Provider:
- Admob