103 Case studies with Awareness Campaign
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Elephant Atta Flour
- Industry:
- Food / Beverage
- Strategy:
- Awareness Campaign, Brand-building strategy, Customer identification
Elephant Atta, the leading brand of chapatti flour and Asian breads in the UK had undertaken to re-launch its 45 year old heritage with new brand values focusing on health and lifestyle
- Client:
- Elephant Atta
- Provider:
- Mediareach
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SMA Know-How
- Industry:
- Children's Products
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Twitter / microsite marketing
We recommended to SMA that as experts in baby nutrition, they could help by providing timely and relevant help. So SMA ‘know-how’ was born.
- Client:
- Sma Nutrition
- Provider:
- Andrews Aldridge
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Pink Energy Pledge
- Industry:
- Household
- Strategy:
- Awareness Campaign, Buzz generation, Twitter / microsite marketing
To support Breast Cancer Awareness month, Energizer decided to run a social media campaign to raise funds for the charity by selling pink batteries and to raise awareness by running a campaign across Twitter.
- Client:
- Energizer
- Provider:
- Them London
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Twitter Banner
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Awareness Campaign, Twitter / microsite marketing, Word of mouth
To present the message in a way that captured people's attention, made them think, and let them make up their own minds.
- Client:
- FAS Aware
- Provider:
- Weapon 7
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Donate Your Profile
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Awareness Campaign, Facebook marketing & apps, Twitter / microsite marketing
To allow the public to show they cared about emergency help they could donate their Facebook, Twitter or LinkedIn profile for one day to Artsen zonder Grenzen (Medecins sans frontieres).
- Client:
- Medecins Sans Frontieres
- Provider:
- Lemz
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A Campaign Not to be Sneezed At
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Word of mouth
Mandate developed an educational programme to teach good respiratory hygiene in three simple steps to children aged 4-6.
- Year:
- 2008
- Client:
- Kleenex
- Provider:
- MHP Communications
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Pet Obesity
- Industry:
- Household
- Strategy:
- Awareness Campaign, Twitter / microsite marketing, YouTube / video marketing
Salt PR created an impressive and diverse variety of collateral for a range of consumer touch points: the result of which was high quality coverage in a range of broadcast, online, national, regional and trade publications.
- Year:
- 2009
- Client:
- Pet Food Manufacturers Association
- Provider:
- Salt
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The New Golf
- Industry:
- Automotive
- Strategy:
- Awareness Campaign, Brand-building strategy, Mobile marketing / location-based
VW partnered with their agency Beyond Interactive and AdMob to drive increased brand awareness of the new Volkswagen Golf.
- Client:
- Volkswagon
- Provider:
- Admob
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Telephone Money Transfer Viral Video
- Industry:
- Financial
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, YouTube / video marketing
Promote Western Union’s Telephone Money Transfer service with a limited budget of $40k.
- Year:
- 2008
- Client:
- Western Union
- Provider:
- Euro RSCG 4D
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Swiss Re Business Collaboration Strategy
- Industry:
- Insurance
- Strategy:
- Awareness Campaign, Internal/Workforce collaboration, Reputation management
Finding new ways to engage employees virtually
- Year:
- 2008
- Client:
- Swiss Re
- Provider:
- Lardi & Partner Consulting GmbH