107 Case studies with Awareness Campaign
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Donate Your Profile
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Awareness Campaign, Facebook marketing & apps, Twitter / microsite marketing
To allow the public to show they cared about emergency help they could donate their Facebook, Twitter or LinkedIn profile for one day to Artsen zonder Grenzen (Medecins sans frontieres).
- Client:
- Medecins Sans Frontieres
- Provider:
- Lemz
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A Campaign Not to be Sneezed At
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Word of mouth
Mandate developed an educational programme to teach good respiratory hygiene in three simple steps to children aged 4-6.
- Year:
- 2008
- Client:
- Kleenex
- Provider:
- MHP Communications
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Pet Obesity
- Industry:
- Household
- Strategy:
- Awareness Campaign, Twitter / microsite marketing, YouTube / video marketing
Salt PR created an impressive and diverse variety of collateral for a range of consumer touch points: the result of which was high quality coverage in a range of broadcast, online, national, regional and trade publications.
- Year:
- 2009
- Client:
- Pet Food Manufacturers Association
- Provider:
- Salt
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The New Golf
- Industry:
- Automotive
- Strategy:
- Awareness Campaign, Brand-building strategy, Mobile marketing / location-based
VW partnered with their agency Beyond Interactive and AdMob to drive increased brand awareness of the new Volkswagen Golf.
- Client:
- Volkswagen
- Provider:
- Admob
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Telephone Money Transfer Viral Video
- Industry:
- Financial
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, YouTube / video marketing
Promote Western Union’s Telephone Money Transfer service with a limited budget of $40k.
- Year:
- 2008
- Client:
- Western Union
- Provider:
- Euro RSCG 4D
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Swiss Re Business Collaboration Strategy
- Industry:
- Insurance
- Strategy:
- Awareness Campaign, Internal/Workforce collaboration, Reputation management
Finding new ways to engage employees virtually
- Year:
- 2008
- Client:
- Swiss Re
- Provider:
- Lardi & Partner Consulting GmbH
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HEROES ACT F.A.S.T.
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Facebook marketing & apps, Social media marketing
Promoting Stroke awareness among youngsters, teens and young adults
- Year:
- 2011
- Client:
- NHS
- Provider:
- AccuraCast
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Think Pig Facebook game
- Industry:
- Food / Beverage
- Strategy:
- Awareness Campaign, Blogger outreach & evangelism, Facebook marketing & apps
RSPCA – Think Pig Facebook game raises awareness of animal welfare
- Year:
- 2012
- Client:
- RSPCA
- Provider:
- NixonMcInnes
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Next-generation financial services
- Industry:
- Financial
- Strategy:
- Awareness Campaign, Reputation management, YouTube / video marketing
Maintaining day-to-day business’s momentum while overcoming broader misconceptions held about Wonga.com
- Year:
- 2012
- Client:
- Wonga.com
- Provider:
- Albion
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Creating Meaningful Dialogues With The Ultra Cash-Rich
- Industry:
- Financial
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Customer identification
Convincing wealthy investors of their ever-growing size and stature in the Private Banking world, by creating meaningful dialogues with the ultra cash-rich.
- Year:
- 2011
- Client:
- HSBC
- Provider:
- Syzygy