81 Case studies with Brand-building strategy
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What is ChaCha?
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Buzz generation, Community / fan-base building
The challenge was to spread the word and make people understand that ChaCha is much more interactive and convenient than its competitors.
- Year:
- 2011
- Client:
- Cha Cha
- Provider:
- Citigate Cunningham
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National Thank-You Day
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, Measuring of social
Position TOBLERONE as the “thank you” gift of thoughtful Filipinos.
- Client:
- Toblerone
- Provider:
- Geiser Maclang
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Thornton's Christmas Countdown
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Online marketing campaigns, Social media marketing
Thorntons presented us with the challenge to produce an online viral strategy that would strengthen online brand awareness, drive high volumes of traffic to their website daily and increase their database.
- Year:
- 2011
- Client:
- Thorntons
- Provider:
- SASS
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Wild it Up
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Brand-building strategy, Facebook marketing & apps
There was an opportunity to broaden Caribou’s customer base in a space that was still uncharted for the premium coffeehouse: social media.
- Client:
- Caribou Coffee
- Provider:
- Colle & McVoy
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Online Gaming Community
- Industry:
- Gaming
- Strategy:
- Brand-building strategy, Measuring of social, Social analytics
To produce a content based website that would attract large advertisers.
- Client:
- Wass Poker
- Provider:
- Soula
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Relaunching Talk Sport
- Industry:
- Sports / Outdoors
- Strategy:
- Brand-building strategy, Buzz generation, Online marketing campaigns
Talk Sport overhauled its website to make its content more available, engaging and to increase advertising opportunities.
- Year:
- 2011
- Client:
- Talk Sport
- Provider:
- Guava
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The New Golf
- Industry:
- Automotive
- Strategy:
- Awareness Campaign, Brand-building strategy, Mobile marketing / location-based
VW partnered with their agency Beyond Interactive and AdMob to drive increased brand awareness of the new Volkswagen Golf.
- Client:
- Volkswagen
- Provider:
- Admob
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TomTom SantaNav 2011: Sharing the Xmas Love
- Industry:
- Consumer Electronics
- Strategy:
- Brand-building strategy, Community / fan-base building, Social media marketing
International (x9 country) Christmas campaign
- Year:
- 2012
- Client:
- TomTom
- Provider:
- Content & Motion
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Attracting 32,000 FaceBook Fans
- Industry:
- Hotels / Lodging
- Strategy:
- Brand-building strategy, Customer identification, Facebook marketing & apps
How Grand Millennium Hotel Attracted 32,000 FaceBook Fans
- Year:
- 2012
- Client:
- Grand Millennium Hotels
- Provider:
- FreshBuzz Media
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Healthy Heart Week
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, YouTube / video marketing
Introducing a relatively unknown American brand to a UK market.
- Year:
- 2012
- Client:
- Welch Foods Inc. (Welch's)
- Provider:
- Biscuit Agency