78 Case studies with Brand-building strategy
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Major League Baseball
- Strategy:
- Brand-building strategy, Community / fan-base building, Customer identification
Exposure were contacted by MLB (Major League Baseball) to create a series of lifestyle images for them.
- Year:
- 2011
- Client:
- Major League Baseball
- Provider:
- Exposure
-
Brand Platform and Strategy
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Customer identification, Social analytics
Rethink developed a three-pronged approach: emotional, functional and promotional, to handle all communications.
- Client:
- A & W
- Provider:
- Rethink
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Musica
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Community / fan-base building
Musica was an ailing 30 year old music chain when The Jupiter Drawing Room was appointed to handle its through-the-line communications.
- Client:
- Musica
- Provider:
- The Jupiter Drawing Room
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What is ChaCha?
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Buzz generation, Community / fan-base building
The challenge was to spread the word and make people understand that ChaCha is much more interactive and convenient than its competitors.
- Year:
- 2011
- Client:
- Cha Cha
- Provider:
- Citigate Cunningham
-
National Thank-You Day
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, Measuring of social
Position TOBLERONE as the “thank you” gift of thoughtful Filipinos.
- Client:
- Toblerone
- Provider:
- Geiser Maclang
-
Thornton's Christmas Countdown
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Online marketing campaigns, Social media marketing
Thorntons presented us with the challenge to produce an online viral strategy that would strengthen online brand awareness, drive high volumes of traffic to their website daily and increase their database.
- Year:
- 2011
- Client:
- Thorntons
- Provider:
- SASS
-
Wild it Up
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Brand-building strategy, Facebook marketing & apps
There was an opportunity to broaden Caribou’s customer base in a space that was still uncharted for the premium coffeehouse: social media.
- Client:
- Caribou Coffee
- Provider:
- Colle & McVoy
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Online Gaming Community
- Industry:
- Gaming
- Strategy:
- Brand-building strategy, Measuring of social, Social analytics
To produce a content based website that would attract large advertisers.
- Client:
- Wass Poker
- Provider:
- Soula
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Relaunching Talk Sport
- Industry:
- Sports / Outdoors
- Strategy:
- Brand-building strategy, Buzz generation, Online marketing campaigns
Talk Sport overhauled its website to make its content more available, engaging and to increase advertising opportunities.
- Year:
- 2011
- Client:
- Talk Sport
- Provider:
- Guava
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The New Golf
- Industry:
- Automotive
- Strategy:
- Awareness Campaign, Brand-building strategy, Mobile marketing / location-based
VW partnered with their agency Beyond Interactive and AdMob to drive increased brand awareness of the new Volkswagen Golf.
- Client:
- Volkswagon
- Provider:
- Admob