3 Case studies in United Kingdom with Brand-building strategy in Personal Care
-
Neutrogena: One Less Stress
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, Brand-building strategy, BtoC-focused word of mouth
Created One Less Stress, a platform that helped girls understand how to deal with stress in all areas of their lives, including acne.
- Year:
- 2010
- Client:
- Neutrogena
- Provider:
- Youth Research Partners
-
Brand Awareness
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, Brand-building strategy, Community / fan-base building
Barry M Cosmetics wanted to increase overall market share in the UK beyond the restrictions of their current advertising campaigns. The client’s brief also had a dual objective, to increase footfall & sales in retail outlets during a recessionary period.
- Year:
- 2008
- Client:
- Barry M
- Provider:
- ARM Media
-
From Repellent to Compelling
- Industry:
- Personal Care
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Online marketing campaigns
It was clear following sales results for the first part of 2010 that the brand would suffer unless something was done, brand awareness was needed.
- Year:
- 2010
- Client:
- Jungle Formula
- Provider:
- Total Media