2 Case studies in United Kingdom with Brand-building strategy in 2008

• Saw V Movie Promotion

  Industry:

  Entertainment (Film/Music/Arts)

  Strategy:

  Awareness Campaign, Brand-building strategy, Facebook marketing & apps

  Drive awareness and intent to see the film Saw V by advertising on Facebook.

  

  Year:

  2008

  Client:

  Lionsgate

  Provider:

  Digital Training Academy

• Brand Awareness

  Industry:

  Personal Care

  Strategy:

  Awareness Campaign, Brand-building strategy, Community / fan-base building

  Barry M Cosmetics wanted to increase overall market share in the UK beyond the restrictions of their current advertising campaigns. The client’s brief also had a dual objective, to increase footfall & sales in retail outlets during a recessionary period.

  

  Year:

  2008

  Client:

  Barry M

  Provider:

  ARM Media