4 Case studies in United Kingdom with BtoC-focused word of mouth in Personal Care
-
Neutrogena: One Less Stress
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, Brand-building strategy, BtoC-focused word of mouth
Created One Less Stress, a platform that helped girls understand how to deal with stress in all areas of their lives, including acne.
- Year:
- 2010
- Client:
- Neutrogena
- Provider:
- Youth Research Partners
-
Maintaining Number One
- Industry:
- Personal Care
- Strategy:
- BtoC-focused word of mouth, Customer identification, Online marketing campaigns
To maintain Mentholatum’s overall position in the market as number one, against increasing and high levels of competitor activity from other brands.
- Year:
- 2010
- Client:
- Deep Heat (Mentholatum)
- Provider:
- Acumen
-
From Repellent to Compelling
- Industry:
- Personal Care
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Online marketing campaigns
It was clear following sales results for the first part of 2010 that the brand would suffer unless something was done, brand awareness was needed.
- Year:
- 2010
- Client:
- Jungle Formula
- Provider:
- Total Media
-
A Campaign Not to be Sneezed At
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Word of mouth
Mandate developed an educational programme to teach good respiratory hygiene in three simple steps to children aged 4-6.
- Year:
- 2008
- Client:
- Kleenex
- Provider:
- MHP Communications