92 Case studies with Buzz generation
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National Thank-You Day
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, Measuring of social
Position TOBLERONE as the “thank you” gift of thoughtful Filipinos.
- Client:
- Toblerone
- Provider:
- Geiser Maclang
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Mountain Mayhem
- Industry:
- Personal Care
- Strategy:
- Buzz generation, Contest / competition, Customer loyalty & rewards
Maximising the brand’s association with adrenaline pumping activities that appeal to its sensation seeker target audience.
- Year:
- 2009
- Client:
- Original Source
- Provider:
- Code Computerlove
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Launch of Kirstie and Phil's House Hunter iPhone App
- Industry:
- Media / Publishing
- Strategy:
- Apps (iPhone,iPad,Android,...), Buzz generation, Community / fan-base building
Acceleris won a competitive pitch from BBC Worldwide, the commercial arm of the BBC to launch the company’s first ever celebrity-based iPhone app Kirstie Allsopp and Phil Spencer’s House Hunter.
- Year:
- 2011
- Client:
- BBC
- Provider:
- Acceleris
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Save the Children with Facebook
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Apps (iPhone,iPad,Android,...), Buzz generation, Facebook marketing & apps
Save the Children highlights child poverty with Facebook viral game.
- Year:
- 2011
- Client:
- Save the Children
- Provider:
- Coast Digital
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Relaunching Talk Sport
- Industry:
- Sports / Outdoors
- Strategy:
- Brand-building strategy, Buzz generation, Online marketing campaigns
Talk Sport overhauled its website to make its content more available, engaging and to increase advertising opportunities.
- Year:
- 2011
- Client:
- Talk Sport
- Provider:
- Guava
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Driver: San Francisco
- Industry:
- Gaming
- Strategy:
- Buzz generation, Facebook marketing & apps, Twitter / microsite marketing
Video game developer Ubisoft required a preview site for an upcoming relaunch of their Driver series, Driver: San Francisco.
- Year:
- 2011
- Client:
- Ubisoft
- Provider:
- Great Fridays
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Locating Pear Cider
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Community / fan-base building, Mobile marketing / location-based
Mobext built a WAP site that delivered a one-click solution, enabling consumers to locate a bar that served Magners Pear within an average time of seven seconds.
- Year:
- 2011
- Client:
- Magners
- Provider:
- Mobext
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Sol Mobile Ticketing Campaign
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Contest / competition, Mobile marketing / location-based
Sol wanted to promote the launch to a young, trendy demographic, and encourage their attendance through the use of free 2-D mobile tickets, and SMS response.
- Client:
- Sol
- Provider:
- Puca
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MNG Mobile App
- Industry:
- Fashion
- Strategy:
- Buzz generation, Mobile marketing / location-based
Mango´s web agency Vasava contacted Golden Gekko early 2010 to develop an iPhone application that would stand out from the rest of the competition.
- Year:
- 2010
- Client:
- Mango
- Provider:
- Golden Gekko
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Lacoste L!ve
- Industry:
- Fashion
- Strategy:
- Buzz generation, Facebook marketing & apps, Online marketing campaigns
What customers expect from brands online is no more intrusive messages, but a richer experience, the possibility to discover new products through a more interactive relationship.
- Client:
- Lacoste
- Provider:
- Nurun