11 Case studies in Canada
-
Awareness Campaign for Scotia Bank
- Industry:
- Financial
- Strategy:
- Awareness Campaign, Community / fan-base building, Facebook marketing & apps
Raise awareness of Scotiabank, build a fan base for the bank and engage with those fans in a valuable way
- Year:
- 2010
- Client:
- Scotiabank (The Bank of Nova Scotia)
- Provider:
- PHD Canada
-
Enhancing Reputation
- Industry:
- Internet / Software / Computers
- Strategy:
- Internal/Workforce collaboration, Measuring of social, Public / media relations
Enhancing CGI's reputation and sales.
- Client:
- CGI
- Provider:
- Mediavantage
-
Implement a social business strategy
- Industry:
- Healthcare / Pharma
- Strategy:
- Measuring of social, Social analytics, Social media marketing
Develop a transformative social business architecture.
- Year:
- 2010
- Client:
- Accesstec
- Provider:
- Social Media 404
-
Quit Smoking Campaign
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Public / media relations, Social media marketing
Develop and implement a comprehensive social marketing campaign to reduce smoking.
- Client:
- Alberta Health Services
- Provider:
- Golin Harris
-
Promoting RBC
- Industry:
- Financial
- Strategy:
- Awareness Campaign, Community / fan-base building, Customer identification
Introduce RBC Bank to the residents and businesses of its new banking centre neighbourhoods with an Experiential Community Outreach Program.
- Client:
- Royal Bank of Canada
- Provider:
- Escalate Now
-
Listening To Your Customers
- Industry:
- Industrial
- Strategy:
- Awareness Campaign, Blog study & analysis, Social media marketing
Gaining a better understanding of consumers discussing issues in Social Media such as sustainable forestry, clear-cutting, biomass operations and the pulp & paper sector overall.
- Client:
- Finch Paper
- Provider:
- MediaBadger
-
An Online Store on Two Continents in Record Time
- Industry:
- Retail
- Strategy:
- Blogger outreach & evangelism, Social analytics, Social media marketing
Plan, develop and market an on-line store for the sale of Cascades’ adorable, cardboard Christmas trees, within 2 months … in three languages and on two continents.
- Client:
- Cascades Boutique
- Provider:
- Adviso
-
XXX PR
- Industry:
- Fashion
- Strategy:
- BtoC-focused word of mouth, Online marketing campaigns, Online product launches
To support the launch of La Senza's Triple XXX PR, Haygarth put in place a proactive press office to build excitement and raise awareness
- Client:
- La Senza
- Provider:
- Haygarth
-
Brand Platform and Strategy
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Customer identification, Social analytics
Rethink developed a three-pronged approach: emotional, functional and promotional, to handle all communications.
- Client:
- A & W
- Provider:
- Rethink
-
Saving the Great Bear Rainforest
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
Capulet Communications was brought onboard to run the social media component of the “Keep the Promise: Save the Great Bear Rainforest” campaign.
- Year:
- 2009
- Client:
- Greenpeace
- Provider:
- Capulet Communications