96 Case studies with Community / fan-base building
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Ukelele
- Industry:
- Internet / Software / Computers
- Strategy:
- Buzz generation, Community / fan-base building, YouTube / video marketing
A classic story of ‘boy meets girl’ and capturing the moment at the start of a love story is Mother’s inspiration behind ‘Ukulele’ the new work for match.com.
- Client:
- match.com
- Provider:
- Mother
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Musica
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Community / fan-base building
Musica was an ailing 30 year old music chain when The Jupiter Drawing Room was appointed to handle its through-the-line communications.
- Client:
- Musica
- Provider:
- The Jupiter Drawing Room
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What is ChaCha?
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Buzz generation, Community / fan-base building
The challenge was to spread the word and make people understand that ChaCha is much more interactive and convenient than its competitors.
- Year:
- 2011
- Client:
- Cha Cha
- Provider:
- Citigate Cunningham
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DEWmocracy
- Industry:
- Food / Beverage
- Strategy:
- BtoC-focused word of mouth, Buzz generation, Community / fan-base building
Beginning in 2007, Mountain Dew launched a promotional campaign entitled “DEWmocracy,” which involved involved fans of the brand electing new flavors, colors, names, packaging and advertisements in future products.
- Year:
- 2008
- Client:
- Mountain Dew
- Provider:
- Passenger
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Park Angels
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Blogger outreach & evangelism, Community / fan-base building, Word of mouth
Brains on Fire were hired to raise awareness and generate excitement about the Charleston Parks Conservancy and the Charleston Parks System among potential donors and the community in general.
- Year:
- 2008
- Client:
- Charleston Parks Conservancy
- Provider:
- Brains on Fire
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Explore Chicago
- Industry:
- Travel / Tourism
- Strategy:
- Buzz generation, Community / fan-base building, Reputation management
Position Chicago as a premier leisure travel destination by means of geo-targeted search engine advertising and brand engagement.
- Year:
- 2011
- Client:
- Chicago Office of Tourism
- Provider:
- Fuor Digital
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Launch of Kirstie and Phil's House Hunter iPhone App
- Industry:
- Media / Publishing
- Strategy:
- Apps (iPhone,iPad,Android,...), Buzz generation, Community / fan-base building
Acceleris won a competitive pitch from BBC Worldwide, the commercial arm of the BBC to launch the company’s first ever celebrity-based iPhone app Kirstie Allsopp and Phil Spencer’s House Hunter.
- Year:
- 2011
- Client:
- BBC
- Provider:
- Acceleris
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You're Unwelcome
- Industry:
- Financial
- Strategy:
- BtoB-focused word of mouth, Community / fan-base building, Content development
Showing the e-commerce decision makers how adding a PayPal option to their websites would significantly drive sales, and fast.
- Year:
- 2009
- Client:
- PayPal
- Provider:
- Base One
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Retargeting Video Advertising
- Industry:
- Fashion
- Strategy:
- Community / fan-base building, Online marketing campaigns, YouTube / video marketing
24% increase in CTR for Getthelabel.com in three months using Brainads.
- Year:
- 2011
- Client:
- Get the Label
- Provider:
- Latitude
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Locating Pear Cider
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Community / fan-base building, Mobile marketing / location-based
Mobext built a WAP site that delivered a one-click solution, enabling consumers to locate a bar that served Magners Pear within an average time of seven seconds.
- Year:
- 2011
- Client:
- Magners
- Provider:
- Mobext