16 Case studies in Entertainment (Film/Music/Arts)
-
Saw V Movie Promotion
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Awareness Campaign, Brand-building strategy, Facebook marketing & apps
Drive awareness and intent to see the film Saw V by advertising on Facebook.
- Year:
- 2008
- Client:
- Lionsgate
- Provider:
- Digital Training Academy
-
Connecting With Film Lovers
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Awareness Campaign, Blog study & analysis, Grassroots marketing
SPOUT, a unique online film community, needed to drive traffic to its Web site and encourage new members to join.
- Client:
- Spout
- Provider:
- Peppercom
-
MTV Music Meter On the Go!
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Apps (iPhone,iPad,Android,...), Buzz generation, Community / fan-base building
MTV went to Carrot Creations to design native apps for the iPhone, Android and iPad.
- Year:
- 2011
- Client:
- MTV
- Provider:
- Carrot Creative
-
Website Optimisation
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Buzz generation, Community / fan-base building, Social media marketing
AllKPop turned to Badgeville to drive user behaviour.
- Year:
- 2010
- Client:
- AllKPop
- Provider:
- Badgeville
-
Sharing Britney Spears' New Album
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Facebook marketing & apps, Online product launches, Social media marketing
Creating a viral campaign to enable fans to share and post about the new Britney Spears album on Facebook and Twitter.
- Client:
- Jive Records
- Provider:
- Crowd Factory
-
Sing Like Lady Gaga
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Content development, Contest / competition, YouTube / video marketing
A “Sing Like” competition as a promotional vehicle that provides both local and national sponsorship opportunities.
- Year:
- 2011
- Client:
- Entercom Communications
- Provider:
- Strutta
-
The Human Centipede
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Awareness Campaign, Online marketing campaigns, Online product launches
In order to make the film feel fresh and subversive while courting mainstream acceptance, we created a Horror Site Screening Tour.
- Client:
- IFC Films
- Provider:
- Mammoth Advertising
-
Lincoln Centre App
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Apps (iPhone,iPad,Android,...), Community / fan-base building, Facebook marketing & apps
Designing the first iPhone app for the world's leading performance arts centre.
- Year:
- 2011
- Client:
- Lincoln Centre
- Provider:
- Ideo
-
Experience the Benefits of Blu-Ray
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Facebook marketing & apps, Mobile marketing / location-based, Word of mouth
20th Century Fox used a European Blu-ray roadshow to educate and communicate the technology benefits and promote their Blu-ray releases of famous back catalogue films.
- Year:
- 2010
- Client:
- 20th Century Fox
- Provider:
- Event Marketing Solutions
-
A Rich Application Experience
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Mobile marketing / location-based
When Canal+ was looking for a partner to create a rich application experience to engage the consumer, they turned to Motricity.
- Client:
- Canal+
- Provider:
- Motricity