9 Case studies in USA with Facebook marketing & apps in Food / Beverage
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Huddle to Fight Hunger
- Industry:
- Food / Beverage
- Strategy:
- Awareness Campaign, Facebook marketing & apps, Twitter / microsite marketing
Nearly 21% of US households do not know when they'll get their next meal. Kraft Foods helps families in need and raise awareness of America's hunger problem
- Year:
- 2010
- Client:
- Kraft Foods
- Provider:
- 360i
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Meat and Social Media
- Industry:
- Food / Beverage
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
As a sponsor of the summer movie sensation, Cowboys and Aliens, Pemmican launched the Strike It Rich campaign to promote the movie across America.
- Year:
- 2011
- Client:
- Pemmican (Marfood USA)
- Provider:
- Converseon
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Promote Bob Evans
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Facebook marketing & apps, Online marketing campaigns
Social Media Promotion
- Year:
- 2010
- Client:
- Bob Evans
- Provider:
- Brunner
-
American Idol and Pop Tart promotion
- Industry:
- Entertainment (Film/Music/Arts), Food / Beverage
- Strategy:
- Awareness Campaign, Facebook marketing & apps, Online marketing campaigns
Promotional campaign
- Year:
- 2003
- Client:
- American Idol/Pop Tarts
- Provider:
- DEI Worldwide
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Strong Drinks, Stronger Advertising
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Facebook marketing & apps, Grassroots marketing
Targeted Social Media Strategy Brings a Crowd to Trader Vic’s
- Year:
- 2009
- Client:
- Trader Vic's
- Provider:
- Greenlight
-
“Grab Some Buds" 4th July Program
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Facebook marketing & apps, YouTube / video marketing
This 4th of July, Budweiser set out to make sure people across the country celebrated America’s birthday with America’s beer. They succeeded and Switch executed!
- Year:
- 2011
- Client:
- Budweiser
- Provider:
- Switch
-
A Good Ol’ Fashioned American Frenching
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Community / fan-base building, Facebook marketing & apps, Twitter / microsite marketing
Make it sparkle. Make it digital. Make it even more irresistible.
- Client:
- Hardee's
- Provider:
- 4orce Digital
-
Free Grand Slam Breakfast
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Facebook marketing & apps, Online marketing campaigns
Zenith wanted to create a reappraisal event, inviting people back to reclaim breakfast and rekindle confidence in Denny’s food and service.
- Client:
- Denny's
- Provider:
- Zenith Optimedia
-
Wild it Up
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Brand-building strategy, Facebook marketing & apps
There was an opportunity to broaden Caribou’s customer base in a space that was still uncharted for the premium coffeehouse: social media.
- Client:
- Caribou Coffee
- Provider:
- Colle & McVoy