10 Case studies in USA with Facebook marketing & apps in 2011
-
Posting Deals & Exclusive Content on Facebook
- Industry:
- Retail
- Strategy:
- Community / fan-base building, Facebook marketing & apps
Adult online retailer, Adam & Eve, posts deals and exclusive content on Facebook, resulting in bigger buys in real life.
- Year:
- 2011
- Client:
- Adam & Eve
- Provider:
- Argyle Social
-
Meat and Social Media
- Industry:
- Food / Beverage
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
As a sponsor of the summer movie sensation, Cowboys and Aliens, Pemmican launched the Strike It Rich campaign to promote the movie across America.
- Year:
- 2011
- Client:
- Pemmican (Marfood USA)
- Provider:
- Converseon
-
Rate Your Suzuki Facebook App
- Industry:
- Automotive
- Strategy:
- Awareness Campaign, Community / fan-base building, Facebook marketing & apps
Rate Your Suzuki application was an instant hit on Facebook receiving about 150,000 entries in one week.
- Year:
- 2011
- Client:
- Suzuki
- Provider:
- Social Cubix
-
Social Media Launch and Support
- Industry:
- Education
- Strategy:
- Awareness Campaign, Facebook marketing & apps, Social media marketing, Twitter / microsite marketing
Executed a social media campaign that provided Facebook and Twitter launch and build-up for client, then on-site social media training and hand-off to client’s in-house staff.
- Year:
- 2011
- Client:
- Goethe-Institute Washington
- Provider:
- Abraham Harrison
-
I’m The Best Roommate Contest
- Industry:
- Real estate
- Strategy:
- BtoC-focused word of mouth, Contest / competition, Facebook marketing & apps
Our challenge was to create a social media-based campaign encouraging students to utilize The Apartment Seekers’ services and to sign their leases with participating apartment complexes before or at the Housing Extravaganza.
- Year:
- 2011
- Client:
- The Apartment Seekers
- Provider:
- What's Next Marketing
-
Cord Blood Banking Social Media
- Industry:
- Healthcare / Pharma
- Strategy:
- Community / fan-base building, Facebook marketing & apps, Social media marketing
The need to further engage with consumers using social media tools.
- Year:
- 2011
- Client:
- ViaCord
- Provider:
- Pandemic Labs
-
Harry Potter Videogame
- Industry:
- Gaming
- Strategy:
- Facebook marketing & apps, Online product launches, Twitter / microsite marketing
Engaging both Potter and game fans worldwide through social media channels.
- Year:
- 2011
- Client:
- EA Games
- Provider:
- Collective
-
“Grab Some Buds" 4th July Program
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Facebook marketing & apps, YouTube / video marketing
This 4th of July, Budweiser set out to make sure people across the country celebrated America’s birthday with America’s beer. They succeeded and Switch executed!
- Year:
- 2011
- Client:
- Budweiser
- Provider:
- Switch
-
Community Buzz Building
- Industry:
- Sports / Outdoors
- Strategy:
- Buzz generation, Community / fan-base building, Facebook marketing & apps
Increasing awareness of Charlotte Lacrosse Team.
- Year:
- 2011
- Client:
- Charlotte MLL
- Provider:
- Buzz MGR
-
Lincoln Centre App
- Industry:
- Entertainment (Film/Music/Arts)
- Strategy:
- Apps (iPhone,iPad,Android,...), Community / fan-base building, Facebook marketing & apps
Designing the first iPhone app for the world's leading performance arts centre.
- Year:
- 2011
- Client:
- Lincoln Centre
- Provider:
- Ideo