33 Case studies in Fashion
-
XXX PR
- Industry:
- Fashion
- Strategy:
- BtoC-focused word of mouth, Online marketing campaigns, Online product launches
To support the launch of La Senza's Triple XXX PR, Haygarth put in place a proactive press office to build excitement and raise awareness
- Client:
- La Senza
- Provider:
- Haygarth
-
Repositioning Playtex
- Industry:
- Fashion
- Strategy:
- BtoC-focused word of mouth, Community / fan-base building, Customer identification
Playtex decided to become the pioneering lingerie brand for the much-ignored 50+ woman.
- Year:
- 2011
- Client:
- Playtex
- Provider:
- Lexis PR
-
Lipsy Expansion
- Industry:
- Fashion
- Strategy:
- Online marketing campaigns, Social analytics, Social media marketing
Increasing web traffic, brand awareness and business expansion for Lipsy.
- Client:
- Lipsy
- Provider:
- icrossing
-
Smart Marketing
- Industry:
- Fashion
- Strategy:
- Consulting, Measuring of social, Social analytics
Smartebusiness was appointed to drive online sales and strategy during Wolsey's brand redirection project.
- Client:
- Wolsey
- Provider:
- Smartebusiness
-
Retargeting Video Advertising
- Industry:
- Fashion
- Strategy:
- Community / fan-base building, Online marketing campaigns, YouTube / video marketing
24% increase in CTR for Getthelabel.com in three months using Brainads.
- Year:
- 2011
- Client:
- Get the Label
- Provider:
- Latitude
-
Expertly Managing Social
- Industry:
- Fashion
- Strategy:
- Blog development, Facebook marketing & apps, Social media marketing
Go Crowd worked alongside Dorothy Perkins to get their social media presence off the ground and, in doing so, to challenge people’s perceptions of the brand.
- Client:
- Dorothy Perkins
- Provider:
- Go Crowd
-
MNG Mobile App
- Industry:
- Fashion
- Strategy:
- Buzz generation, Mobile marketing / location-based
Mango´s web agency Vasava contacted Golden Gekko early 2010 to develop an iPhone application that would stand out from the rest of the competition.
- Year:
- 2010
- Client:
- Mango
- Provider:
- Golden Gekko
-
Lacoste L!ve
- Industry:
- Fashion
- Strategy:
- Buzz generation, Facebook marketing & apps, Online marketing campaigns
What customers expect from brands online is no more intrusive messages, but a richer experience, the possibility to discover new products through a more interactive relationship.
- Client:
- Lacoste
- Provider:
- Nurun
-
Nature Needs Heroes
- Industry:
- Fashion
- Strategy:
- Facebook marketing & apps, Mobile marketing / location-based, Twitter / microsite marketing
Isobar Mobile has teamed up with Timberland to support the Nature Needs Heroes campaign with mobile applications which enable individuals to pitch in and actively become an environmental hero.
- Client:
- Timberland
- Provider:
- Isobar Mobile
-
Reebok iPhone App
- Industry:
- Fashion
- Strategy:
- Mobile marketing / location-based, Online marketing campaigns
M&C Saatchi Mobile have launched a ground breaking iPhone application called Your Reebok, the world's first iPhone app that allows users to customize trainers and purchase on the move.
- Year:
- 2009
- Client:
- Reebok
- Provider:
- M & C Saatchi Mobile