68 Case studies in Food / Beverage
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Doritos Promotion
- Industry:
- Food / Beverage
- Strategy:
- Customer identification, Online marketing campaigns, Social media marketing
Doritos continue to evolve its cutting-edge marketing, breaking through to teens and young adults in a world saturated by CPG, entertainment and gaming brands vying for their attention.
- Year:
- 2008
- Client:
- Doritos
- Provider:
- Goodby Silverstein & Partners
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DEWmocracy
- Industry:
- Food / Beverage
- Strategy:
- BtoC-focused word of mouth, Buzz generation, Community / fan-base building
Beginning in 2007, Mountain Dew launched a promotional campaign entitled “DEWmocracy,” which involved involved fans of the brand electing new flavors, colors, names, packaging and advertisements in future products.
- Year:
- 2008
- Client:
- Mountain Dew
- Provider:
- Passenger
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National Thank-You Day
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, Measuring of social
Position TOBLERONE as the “thank you” gift of thoughtful Filipinos.
- Client:
- Toblerone
- Provider:
- Geiser Maclang
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Thornton's Christmas Countdown
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Online marketing campaigns, Social media marketing
Thorntons presented us with the challenge to produce an online viral strategy that would strengthen online brand awareness, drive high volumes of traffic to their website daily and increase their database.
- Year:
- 2011
- Client:
- Thorntons
- Provider:
- SASS
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Wild it Up
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Brand-building strategy, Facebook marketing & apps
There was an opportunity to broaden Caribou’s customer base in a space that was still uncharted for the premium coffeehouse: social media.
- Client:
- Caribou Coffee
- Provider:
- Colle & McVoy
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Pants or Prizes
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Mobile marketing / location-based
Pants or Prizes was an on-pack promotion for Dr Pepper.
- Client:
- Dr Pepper
- Provider:
- We Love Mobile
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Locating Pear Cider
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Community / fan-base building, Mobile marketing / location-based
Mobext built a WAP site that delivered a one-click solution, enabling consumers to locate a bar that served Magners Pear within an average time of seven seconds.
- Year:
- 2011
- Client:
- Magners
- Provider:
- Mobext
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Sol Mobile Ticketing Campaign
- Industry:
- Food / Beverage
- Strategy:
- Buzz generation, Contest / competition, Mobile marketing / location-based
Sol wanted to promote the launch to a young, trendy demographic, and encourage their attendance through the use of free 2-D mobile tickets, and SMS response.
- Client:
- Sol
- Provider:
- Puca
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Pizza Express Payment App
- Industry:
- Food / Beverage
- Strategy:
- Mobile marketing / location-based
By using the smartphone app developed by 2ergo, PizzaExpress launched a market first - an innovative in-restaurant payment system that makes waiting to pay the bill a thing of the past.
- Year:
- 2011
- Client:
- Pizza Express
- Provider:
- 2ergo
-
Mobile Cookbook
- Industry:
- Food / Beverage
- Strategy:
- Mobile marketing / location-based
The Betty Crocker Mobile Cookbook lets users search more than 4,000 tried-and-true recipes from the Betty Crocker kitchens.
- Year:
- 2009
- Client:
- Betty Crocker
- Provider:
- MRM Worldwide