20 Case studies in Gaming
-
New Poker Site
- Industry:
- Gaming
- Strategy:
- Research (product/market), Social analytics, Social media marketing
PKR appointed Zone to manage the specification, design and build of PKR.com
- Year:
- 2009
- Client:
- PKR
- Provider:
- Zone Content
-
Demystifying Xbox LIVE and Downloadable Content
- Industry:
- Gaming
- Strategy:
- Community / fan-base building, Customer identification, Facebook marketing & apps
We were tasked with the challenge to create a test campaign for one of the launch titles for Kinect, Ubisoft’s “Your Shape: Fitness Evolved”.
- Client:
- X Box
- Provider:
- Doco
-
Online Gaming
- Industry:
- Gaming
- Strategy:
- Content development, Online marketing campaigns, Social media marketing
Commissioned to develop Vernons online gaming website with approximately 8 lottery based games and develop and maintain their online presence and games portfolio.
- Year:
- 2006
- Client:
- Vernons
- Provider:
- Technophobia
-
Harry Potter Videogame
- Industry:
- Gaming
- Strategy:
- Facebook marketing & apps, Online product launches, Twitter / microsite marketing
Engaging both Potter and game fans worldwide through social media channels.
- Year:
- 2011
- Client:
- EA Games
- Provider:
- Collective
-
Street Fighter X Tekken 'X the Line' Campaign
- Industry:
- Gaming
- Strategy:
- Buzz generation, Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
For the clash of two titan titles Capcom tapped Supercool Creative for their “X the Line” social media campaign across Facebook, Twitter and YouTube.
- Client:
- Capcom
- Provider:
- Supercool Creative
-
The Threshold
- Industry:
- Gaming
- Strategy:
- BtoB-focused word of mouth, Buzz generation, Contest / competition
Cisco turned to JUXT Interactive and George P. Johnson to help make their annual Global Sales Meeting a virtual event.
- Year:
- 2009
- Client:
- Cisco Systems
- Provider:
- Juxt Interactive
-
A League of their Own
- Industry:
- Gaming
- Strategy:
- Buzz generation, Facebook marketing & apps, YouTube / video marketing
Alienware needed a campaign to reignite excitement around PC gaming, position their hardware as the best choice for an optimal gaming experience and grow their community.
- Client:
- Alienware
- Provider:
- Blitz
-
Parental Disapproval
- Industry:
- Gaming
- Strategy:
- Buzz generation, YouTube / video marketing
EA tasked Draft FCB with expanding the potential audience for Dead Space 2
- Year:
- 2010
- Client:
- Electronic Arts
- Provider:
- Draft FCB
-
Online Gaming Community
- Industry:
- Gaming
- Strategy:
- Brand-building strategy, Measuring of social, Social analytics
To produce a content based website that would attract large advertisers.
- Client:
- Wass Poker
- Provider:
- Soula
-
Driver: San Francisco
- Industry:
- Gaming
- Strategy:
- Buzz generation, Facebook marketing & apps, Twitter / microsite marketing
Video game developer Ubisoft required a preview site for an upcoming relaunch of their Driver series, Driver: San Francisco.
- Year:
- 2011
- Client:
- Ubisoft
- Provider:
- Great Fridays