20 Case studies in Healthcare / Pharma

• Hospital Adopts Social Media

  Industry:

  Healthcare / Pharma

  Strategy:

  Awareness Campaign, Customer identification, Social media marketing

  To expand the hospitals own social media programs and looking for a better method of listening to the social media world.

  

  Year:

  2009

  Client:

  MD Anderson Cancer Centre

  Provider:

  Alterian

• America's Health Rankings

  Industry:

  Healthcare / Pharma

  Strategy:

  Consulting, Public / media relations, Social analytics

  To help Americans understand what these numbers truly mean about our health as a nation, extend the publicity far beyond the new data release each year, and foster a year-round conversation about the issues.

  

  Year:

  2010

  Client:

  United Health Foundation

  Provider:

  Rockfish

• Cord Blood Banking Social Media

  Industry:

  Healthcare / Pharma

  Strategy:

  Community / fan-base building, Facebook marketing & apps, Social media marketing

  The need to further engage with consumers using social media tools.

  

  Year:

  2011

  Client:

  ViaCord

  Provider:

  Pandemic Labs

• Building an Intranet

  Industry:

  Healthcare / Pharma

  Strategy:

  Brand-building strategy, Internal/Workforce collaboration

  Designing a new intranet and creating a comprehensive strategic communications plan to integrate more interactivity into a new socially expandable platform.

  

  Year:

  2009

  Client:

  King Pharmaceuticals

  Provider:

  Miller Meiers

• New Microsite

  Industry:

  Healthcare / Pharma

  Strategy:

  BtoB-focused word of mouth, Online product launches, Twitter / microsite marketing

  GE Healthcare worked with Definition 6 to design and launch a new microsite to unveil its groundbreaking new MR scanner, the Optima MR430s.

  

  Client:

  General Electrics

  Provider:

  Definition 6

• Smoking and Pregnancy

  Industry:

  Healthcare / Pharma

  Strategy:

  Awareness Campaign, Buzz generation, Public / media relations

  The brief was to encourage pregnant mums to quit smoking for the sake of their baby's health without preaching.

  

  Client:

  NHS

  Provider:

  Different

• Flu Immunisation

  Industry:

  Healthcare / Pharma

  Strategy:

  Awareness Campaign, Social analytics, Word of mouth

  The task was to remind people in these ‘at risk’ groups to make sure they got their winter flu injection.

  

  Client:

  The Scottish Government

  Provider:

  Family Advertising

• Kings Life

  Industry:

  Healthcare / Pharma

  Strategy:

  BtoB-focused word of mouth, Community / fan-base building, YouTube / video marketing

  The Partnership's digital department have just completed an exciting website for Guernsey’s premier Health Club with the aim of aim of enhancing the interaction between the club and the customers.

  

  Year:

  2011

  Client:

  Kings Health Club

  Provider:

  The Partnership

• 2gether

  Industry:

  Healthcare / Pharma

  Strategy:

  BtoB-focused word of mouth, Internal/Workforce collaboration, Social analytics

  2gether’s website plays a fundamental role in the NHS Foundation Trust’s mission to help manage mental and social health issues in Gloucestershire, Herefordshire and neighbouring counties.

  

  Client:

  NHS

  Provider:

  Factor 3

• HEROES ACT F.A.S.T.

  Industry:

  Healthcare / Pharma

  Strategy:

  Awareness Campaign, Facebook marketing & apps, Social media marketing

  Promoting Stroke awareness among youngsters, teens and young adults

  

  Year:

  2011

  Client:

  NHS

  Provider:

  AccuraCast