19 Case studies in Healthcare / Pharma
-
Australian Health
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Social analytics, Social media marketing, Tracking / monitoring of social
Concerned by trends highlighting Australia’s escalating health challenges such as its ageing population and high levels of obesity, Blackmores looked to its existing 288,000 Australian online members as well as trends from the social media boom to understand what Australians want to know about health and wellbeing.
- Client:
- Blackmores
- Provider:
- Bullseye
-
Hospital Adopts Social Media
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Customer identification, Social media marketing
To expand the hospitals own social media programs and looking for a better method of listening to the social media world.
- Year:
- 2009
- Client:
- MD Anderson Cancer Centre
- Provider:
- Alterian
-
America's Health Rankings
- Industry:
- Healthcare / Pharma
- Strategy:
- Consulting, Public / media relations, Social analytics
To help Americans understand what these numbers truly mean about our health as a nation, extend the publicity far beyond the new data release each year, and foster a year-round conversation about the issues.
- Year:
- 2010
- Client:
- United Health Foundation
- Provider:
- Rockfish
-
Cord Blood Banking Social Media
- Industry:
- Healthcare / Pharma
- Strategy:
- Community / fan-base building, Facebook marketing & apps, Social media marketing
The need to further engage with consumers using social media tools.
- Year:
- 2011
- Client:
- ViaCord
- Provider:
- Pandemic Labs
-
Building an Intranet
- Industry:
- Healthcare / Pharma
- Strategy:
- Brand-building strategy, Internal/Workforce collaboration
Designing a new intranet and creating a comprehensive strategic communications plan to integrate more interactivity into a new socially expandable platform.
- Year:
- 2009
- Client:
- King Pharmaceuticals
- Provider:
- Miller Meiers
-
New Microsite
- Industry:
- Healthcare / Pharma
- Strategy:
- BtoB-focused word of mouth, Online product launches, Twitter / microsite marketing
GE Healthcare worked with Definition 6 to design and launch a new microsite to unveil its groundbreaking new MR scanner, the Optima MR430s.
- Client:
- General Electrics
- Provider:
- Definition 6
-
Smoking and Pregnancy
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Buzz generation, Public / media relations
The brief was to encourage pregnant mums to quit smoking for the sake of their baby's health without preaching.
- Client:
- NHS
- Provider:
- Different
-
Flu Immunisation
- Industry:
- Healthcare / Pharma
- Strategy:
- Awareness Campaign, Social analytics, Word of mouth
The task was to remind people in these ‘at risk’ groups to make sure they got their winter flu injection.
- Client:
- The Scottish Government
- Provider:
- Family Advertising
-
Kings Life
- Industry:
- Healthcare / Pharma
- Strategy:
- BtoB-focused word of mouth, Community / fan-base building, YouTube / video marketing
The Partnership's digital department have just completed an exciting website for Guernsey’s premier Health Club with the aim of aim of enhancing the interaction between the club and the customers.
- Year:
- 2011
- Client:
- Kings Health Club
- Provider:
- The Partnership
-
2gether
- Industry:
- Healthcare / Pharma
- Strategy:
- BtoB-focused word of mouth, Internal/Workforce collaboration, Social analytics
2gether’s website plays a fundamental role in the NHS Foundation Trust’s mission to help manage mental and social health issues in Gloucestershire, Herefordshire and neighbouring counties.
- Client:
- NHS
- Provider:
- Factor 3