5 Case studies in United Kingdom with Online marketing campaigns in Personal Care
-
How Do You Get People Talking About a Pocket Tissue?
- Industry:
- Personal Care
- Strategy:
- Apps (iPhone,iPad,Android,...), Customer loyalty & rewards, Online marketing campaigns
To generate online PR for Kleenex during the hay fever season.

- Client:
- Kleenex
- Provider:
- WCRS
-
Developing a Digital Strategy
- Industry:
- Personal Care
- Strategy:
- Consulting, Content development, Online marketing campaigns
With our help Simple were looking to create a website that would integrate with their other marketing activities and promote their full product range.

- Client:
- Simple Cosmetics
- Provider:
- Freestyle Interactive
-
Smart Social Strategy for Debenhams Beauty Club
- Industry:
- Personal Care
- Strategy:
- Facebook marketing & apps, Online marketing campaigns, Social media marketing
Debenhams asked STEEL to establish and grow a social following for Debenhams Beauty Club and to create a credible hub for conversation.

- Client:
- Debenhams Beauty Club
- Provider:
- Steel
-
Maintaining Number One
- Industry:
- Personal Care
- Strategy:
- BtoC-focused word of mouth, Customer identification, Online marketing campaigns
To maintain Mentholatum’s overall position in the market as number one, against increasing and high levels of competitor activity from other brands.

- Year:
- 2010
- Client:
- Deep Heat (Mentholatum)
- Provider:
- Acumen
-
From Repellent to Compelling
- Industry:
- Personal Care
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Online marketing campaigns
It was clear following sales results for the first part of 2010 that the brand would suffer unless something was done, brand awareness was needed.

- Year:
- 2010
- Client:
- Jungle Formula
- Provider:
- Total Media