8 Case studies in Europe with Online product launches
-
The Leather Icons
- Industry:
- Fashion
- Strategy:
- Online marketing campaigns, Online product launches, YouTube / video marketing
Online teaser and micro site for 'The Leather Icons' collection.
- Year:
- 2011
- Client:
- Loewe
- Provider:
- Starworks Group
-
Making the Change to a Digital Business
- Industry:
- Travel / Tourism
- Strategy:
- Content development, Online product launches, Social media marketing
Developing a complete print-to-digital platform for all Lonely Planet’s content.
- Year:
- 2008
- Client:
- Lonely Planet
- Provider:
- Thought Works
-
VW Amarok Demolishes the Competition
- Industry:
- Automotive
- Strategy:
- Buzz generation, Online marketing campaigns, Online product launches
Link knowledge with power in a breathtaking stunt to create a media and online event.
- Client:
- Volkswagen
- Provider:
- Iris Nation
-
The Numbers Game
- Industry:
- Luxurary Goods
- Strategy:
- Facebook marketing & apps, Online marketing campaigns, Online product launches
Create a social campaign that whets the public's appetite for the new range of fragrances from Axe.
- Client:
- Axe
- Provider:
- Profero
-
Unleashing Krave
- Industry:
- Food / Beverage
- Strategy:
- Facebook marketing & apps, Online marketing campaigns, Online product launches
The launch of this youth brand was an opportunity to move the company forward.
- Client:
- Kellogg's KRAVE
- Provider:
- CMW
-
Supporting a Dealer Network
- Industry:
- Industrial
- Strategy:
- BtoC-focused word of mouth, Online marketing campaigns, Online product launches
To support and drive the sales of Caterpillar Mini Excavator Vehicles (MHEX) from the Finning dealer network, primarily to Regional Plant Hire Companies and Landscape Gardeners.
- Client:
- Caterpillar
- Provider:
- Hunterlodge
-
Here's An Idea
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Online product launches, YouTube / video marketing
“Here’s an idea” doodle campaign using lots of short, quick media formats to convey the multiplicity and variety of innovation in HTC phones.
- Year:
- 2010
- Client:
- HTC
- Provider:
- Amp London
-
Roxio Game Capture
- Industry:
- Gaming
- Strategy:
- Online marketing campaigns, Online product launches, YouTube / video marketing
Product Launch Marketing Campaign
- Year:
- 2011
- Client:
- Roxio Game Capture
- Provider:
- AccuraCast