29 Case studies in Personal Care
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Increasing Global Sales
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, Community / fan-base building, Customer identification
Remington needed someone who could connect and unite their business behind a single, simple promise. Giving consumers something beyond the products to connect with.
- Year:
- 2010
- Client:
- Remington
- Provider:
- Addiction Worldwide
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Brand Awareness
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, Brand-building strategy, Community / fan-base building
Barry M Cosmetics wanted to increase overall market share in the UK beyond the restrictions of their current advertising campaigns. The client’s brief also had a dual objective, to increase footfall & sales in retail outlets during a recessionary period.
- Year:
- 2008
- Client:
- Barry M
- Provider:
- ARM Media
-
Clinique Even Better
- Industry:
- Personal Care
- Strategy:
- Community / fan-base building, Customer identification, Online marketing campaigns
To launch the new product 'Clinique Even Better Clinical', into a category (hyperpigmentation) that doesn't exist, to an audience that do not understand the need for or benefits of it.
- Year:
- 2010
- Client:
- Clinique
- Provider:
- M2M
-
From Repellent to Compelling
- Industry:
- Personal Care
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Online marketing campaigns
It was clear following sales results for the first part of 2010 that the brand would suffer unless something was done, brand awareness was needed.
- Year:
- 2010
- Client:
- Jungle Formula
- Provider:
- Total Media
-
Swap at the Body Shop
- Industry:
- Personal Care
- Strategy:
- Customer loyalty & rewards, Public / media relations, Reputation management
To introduce the new Earth Lovers™ Shower Gel product line, The Body Shop organized a major swap event.
- Year:
- 2011
- Client:
- The Body Shop
- Provider:
- Fitzroy
-
Gillette Fusion Exchange
- Industry:
- Personal Care
- Strategy:
- Brand-building strategy, BtoC-focused word of mouth, Customer loyalty & rewards
Nationwide exchange campaign during which old Gillette shavers can be exchanged for a Fusion shaver.
- Year:
- 2010
- Client:
- Procter & Gamble
- Provider:
- UGW AG
-
A Campaign Not to be Sneezed At
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Word of mouth
Mandate developed an educational programme to teach good respiratory hygiene in three simple steps to children aged 4-6.
- Year:
- 2008
- Client:
- Kleenex
- Provider:
- MHP Communications
-
Mountain Mayhem
- Industry:
- Personal Care
- Strategy:
- Buzz generation, Contest / competition, Customer loyalty & rewards
Maximising the brand’s association with adrenaline pumping activities that appeal to its sensation seeker target audience.
- Year:
- 2009
- Client:
- Original Source
- Provider:
- Code Computerlove
-
Vicks Feel Better Friend Facebook App
- Industry:
- Personal Care
- Strategy:
- Apps (iPhone,iPad,Android,...), Facebook marketing & apps
Vick’s joined with Possible Worldwide to come up with a fun way to let your under-the-weather friend know that you care and wish them a speedy recovery.
- Client:
- Vicks
- Provider:
- Possible Worldwide
-
Interactive Microsite
- Industry:
- Personal Care
- Strategy:
- Online marketing campaigns, Twitter / microsite marketing
Target Creativity designed and built an interactive micro-site to support activities.
- Client:
- Avon
- Provider:
- Target