2 Case studies in United Kingdom in Personal Care in 2008
-
Brand Awareness
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, Brand-building strategy, Community / fan-base building
Barry M Cosmetics wanted to increase overall market share in the UK beyond the restrictions of their current advertising campaigns. The client’s brief also had a dual objective, to increase footfall & sales in retail outlets during a recessionary period.
- Year:
- 2008
- Client:
- Barry M
- Provider:
- ARM Media
-
A Campaign Not to be Sneezed At
- Industry:
- Personal Care
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Word of mouth
Mandate developed an educational programme to teach good respiratory hygiene in three simple steps to children aged 4-6.
- Year:
- 2008
- Client:
- Kleenex
- Provider:
- MHP Communications