16 Case studies in Sports / Outdoors
-
Scion Promotion Through Snowboarding
- Industry:
- Sports / Outdoors
- Strategy:
- Awareness Campaign, Brand-building strategy, Customer identification
Integrate the Scion brand with the active sport community and engage young enthusiasts.
- Year:
- 2009
- Client:
- Scion Snowboarding Open
- Provider:
- Department Zero
-
Jordan Brand: 25th Anniversary Experience
- Industry:
- Sports / Outdoors
- Strategy:
- Buzz generation, YouTube / video marketing
To celebrate the 25th anniversary launch of the AJ 2010 Michael Jordan shoe at the 2010 NBA All-Star Weekend.
- Year:
- 2010
- Client:
- NBA
- Provider:
- Wirestone
-
Cheetah Hunt Awareness Campaign
- Industry:
- Sports / Outdoors
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, Public / media relations
Awareness campaign for Busch Gardens Tampa (BGT), in which we worked hand in hand with BGT’s Marketing and PR teams to raise expectation about their newest mega-attraction to be launched in the year 2011.
- Year:
- 2011
- Client:
- Sea World
- Provider:
- Mindclay Creative
-
Speedo Exclusive Content Campaign
- Industry:
- Sports / Outdoors
- Strategy:
- Buzz generation, Facebook marketing & apps, Online marketing campaigns
Speedo used EngageSciences for the promotion of an exclusive video on Facebook.
- Client:
- Speedo
- Provider:
- Engage Sciences
-
Insights into Paralympics
- Industry:
- Sports / Outdoors
- Strategy:
- Buzz generation, Community / fan-base building, YouTube / video marketing
Twofour is working with Channel 4 to produce video diaries for its dedicated Paralympics website.
- Year:
- 2011
- Client:
- Channel 4
- Provider:
- Two Four Group
-
Community Buzz Building
- Industry:
- Sports / Outdoors
- Strategy:
- Buzz generation, Community / fan-base building, Facebook marketing & apps
Increasing awareness of Charlotte Lacrosse Team.
- Year:
- 2011
- Client:
- Charlotte MLL
- Provider:
- Buzz MGR
-
Nike Football
- Industry:
- Sports / Outdoors
- Strategy:
- Apps (iPhone,iPad,Android,...), Facebook marketing & apps, YouTube / video marketing
To romote Nike Football sportswear, Resn created a NZ and Australia Facebook App, live video stream and profile pictures.
- Client:
- Nike
- Provider:
- Resn
-
The Adventure Starts Here
- Industry:
- Sports / Outdoors
- Strategy:
- BtoC-focused word of mouth, Customer identification, Customer loyalty & rewards
The Giant for Women Ride Society was created and developed by a unique cross section of women brought together for one common purpose – to be a resource for women riders.
- Year:
- 2006
- Client:
- Giant
- Provider:
- Odopod
-
Seismic Shifts in Search & Referral Traffic
- Industry:
- Sports / Outdoors
- Strategy:
- Measuring of social, Public / media relations, Social analytics
To manage the switch and retain authority and ranking for espn.co.uk, as well as the new tv.espn.co.uk.
- Year:
- 2010
- Client:
- ESPN
- Provider:
- Agenda 21
-
Relaunching Talk Sport
- Industry:
- Sports / Outdoors
- Strategy:
- Brand-building strategy, Buzz generation, Online marketing campaigns
Talk Sport overhauled its website to make its content more available, engaging and to increase advertising opportunities.
- Year:
- 2011
- Client:
- Talk Sport
- Provider:
- Guava