24 Case studies in Telecom / Mobile
-
Nokia Original Accessories
- Industry:
- Telecom / Mobile
- Strategy:
- Buzz generation, Online marketing campaigns, YouTube / video marketing
Nokia wanted us to help provide an approach for marketing their accessories in a unified way across all markets
- Client:
- Nokia
- Provider:
- Arnold KLP
-
Dancing with Primetime
- Industry:
- Telecom / Mobile
- Strategy:
- Public / media relations, Social media marketing, YouTube / video marketing
Sponsorship of a primetime reality TV show enabled AT&T to demonstrate a new phone feature - and beat the DVR revolution
- Client:
- AT & T
- Provider:
- MEC
-
O2 Litmus
- Industry:
- Telecom / Mobile
- Strategy:
- Apps (iPhone,iPad,Android,...), Facebook marketing & apps, Online product launches
A complex digital project to create a new open innovation community for app development.
- Client:
- O2
- Provider:
- My Agency
-
Eye Openers
- Industry:
- Telecom / Mobile
- Strategy:
- BtoC-focused word of mouth, Customer reference programs, YouTube / video marketing
To demystify the technology behind all the latest smart phones on offer at The Carphone Warehouse.
- Year:
- 2011
- Client:
- Carphone Warehouse
- Provider:
- The Bank
-
Here's An Idea
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Online product launches, YouTube / video marketing
“Here’s an idea” doodle campaign using lots of short, quick media formats to convey the multiplicity and variety of innovation in HTC phones.
- Year:
- 2010
- Client:
- HTC
- Provider:
- Amp London
-
Rosy and Blue
- Industry:
- Telecom / Mobile
- Strategy:
- BtoC-focused word of mouth, Facebook marketing & apps, Online marketing campaigns
Samsung wanted to develop local communication, and asked GERMAINE for a local declination based on the international communication made by the agency CHEIL WorldWide.
- Client:
- Samsung
- Provider:
- Germaine
-
A Big Night In
- Industry:
- Telecom / Mobile
- Strategy:
- Customer identification, Facebook marketing & apps, Twitter / microsite marketing
Brands2Life was challenged with launching T-Mobile’s new customer loyalty scheme - Night In - a movie and game rental offer with Blockbuster.
- Year:
- 2010
- Client:
- T-Mobile
- Provider:
- Brands2life
-
What is ChaCha?
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Buzz generation, Community / fan-base building
The challenge was to spread the word and make people understand that ChaCha is much more interactive and convenient than its competitors.
- Year:
- 2011
- Client:
- Cha Cha
- Provider:
- Citigate Cunningham
-
Social Support
- Industry:
- Telecom / Mobile
- Strategy:
- Measuring of social, Social analytics, Tracking / monitoring of social
Get real-time visibility of product-related conversations and deliver industry-leading customer service via social.
- Year:
- 2011
- Client:
- Samsung
- Provider:
- Mason Zimbler
-
9jillions Promotion
- Industry:
- Telecom / Mobile
- Strategy:
- Contest / competition, Mobile marketing / location-based
Etisalat recently launched a mobile network in Nigeria. It needed to ramp awareness, customer acquisition and weight of purchase as quickly as possible.
- Year:
- 2011
- Client:
- Etisalat
- Provider:
- Sponge