2 Case studies in USA in Telecom / Mobile in 2011
-
Analysing Online Buzz
- Industry:
- Telecom / Mobile
- Strategy:
- Public / media relations, Reputation management, Tracking / monitoring of social
Spiral16 web analysis platform looked at the online presence of the iPhone 4 in terms of its mentions with the Verizon network and see what it looks like on the Internet.
- Year:
- 2011
- Client:
- Verizon
- Provider:
- Spiral16
-
What is ChaCha?
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Buzz generation, Community / fan-base building
The challenge was to spread the word and make people understand that ChaCha is much more interactive and convenient than its competitors.
- Year:
- 2011
- Client:
- Cha Cha
- Provider:
- Citigate Cunningham