24 Case studies in Travel / Tourism
-
Timbers
- Industry:
- Travel / Tourism
- Strategy:
- Awareness Campaign, Customer identification, Customer loyalty & rewards
Generate loyalty in a market largely indifferent to airline preference.
- Client:
- Alaska Airlines
- Provider:
- WDCW
-
Executing a strategic social media program
- Industry:
- Travel / Tourism
- Strategy:
- Facebook marketing & apps, Measuring of social, Social media marketing
Comet was retained to develop and execute a strategic social media program.
- Year:
- 2010
- Client:
- Grand Geneva Resort
- Provider:
- Comet Branding
-
New Fleet
- Industry:
- Travel / Tourism
- Strategy:
- Customer identification, Online marketing campaigns, Online product launches
Through outdoor, press and online BJL's campaigns have helped to launch not only BA's London City services, but also a new fleet of aircraft.
- Client:
- British Airways
- Provider:
- BJL
-
You Deserve a Holiday
- Industry:
- Travel / Tourism
- Strategy:
- Buzz generation, Customer identification, Online marketing campaigns
To persuade the British that they could still afford to take a foreign holiday, even at the height of the ‘credit crunch’, and on the eve of the biggest recession for many years.
- Client:
- P & O Ferries
- Provider:
- Designate
-
Long Term Social Media Marketing
- Industry:
- Travel / Tourism
- Strategy:
- Customer identification, Online marketing campaigns, Social media marketing
Over four years, Fred. Olsen has used us to develop big ideas across different media.
- Year:
- 2011
- Client:
- Fred Olsen Cruises
- Provider:
- MGA
-
New THAI Airways Website Takes Off
- Industry:
- Travel / Tourism
- Strategy:
- Content development, Social analytics, Twitter / microsite marketing
Oi has redesigned and launched the new website for international airline THAI Airways UK & Ireland
- Client:
- Thai Airways
- Provider:
- Oi
-
Explore Chicago
- Industry:
- Travel / Tourism
- Strategy:
- Buzz generation, Community / fan-base building, Reputation management
Position Chicago as a premier leisure travel destination by means of geo-targeted search engine advertising and brand engagement.
- Year:
- 2011
- Client:
- Chicago Office of Tourism
- Provider:
- Fuor Digital
-
Brand Sociability Consultancy
- Industry:
- Travel / Tourism
- Strategy:
- Social analytics, Social media marketing, Tracking / monitoring of social
Virgin Atlantic asked Qube to undertake a Brand Sociability Review to help them.
- Client:
- Virgin
- Provider:
- Qube
-
Digital Re-Brand
- Industry:
- Travel / Tourism
- Strategy:
- Content development, Internal/Workforce collaboration
The company’s digital presence needed to be brought in line with the existing Network Rail website following strict brand guidelines
- Client:
- Network Rail
- Provider:
- HMA Digital Marketing
-
Soaring Past the Competition
- Industry:
- Travel / Tourism
- Strategy:
- BtoB-focused word of mouth, Social analytics, Tracking / monitoring of social
Bmibaby uses Silverpop Engage for promotional emails and Silverpop’s Transact offering for confirmation emails and travel reminders.
- Client:
- BMI Baby
- Provider:
- Silverpop