1 Case study in Europe with Twitter / microsite marketing in Telecom / Mobile in 2010

Tapping Into Sports Fans' Passion

Industry:

Telecom / Mobile

Strategy:

Community / fan-base building, Mobile marketing / location-based, Twitter / microsite marketing

Movistar taps into sports fans’ passion with a "Battle of the Tweets"

Year:

2010

Client:

Movistar (Telefónica Móviles)

Provider:

Arena Quantum