187 Case studies in USA
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DEWmocracy
- Industry:
- Food / Beverage
- Strategy:
- BtoC-focused word of mouth, Buzz generation, Community / fan-base building
Beginning in 2007, Mountain Dew launched a promotional campaign entitled “DEWmocracy,” which involved involved fans of the brand electing new flavors, colors, names, packaging and advertisements in future products.
- Year:
- 2008
- Client:
- Mountain Dew
- Provider:
- Passenger
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Park Angels
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Blogger outreach & evangelism, Community / fan-base building, Word of mouth
Brains on Fire were hired to raise awareness and generate excitement about the Charleston Parks Conservancy and the Charleston Parks System among potential donors and the community in general.
- Year:
- 2008
- Client:
- Charleston Parks Conservancy
- Provider:
- Brains on Fire
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Explore Chicago
- Industry:
- Travel / Tourism
- Strategy:
- Buzz generation, Community / fan-base building, Reputation management
Position Chicago as a premier leisure travel destination by means of geo-targeted search engine advertising and brand engagement.
- Year:
- 2011
- Client:
- Chicago Office of Tourism
- Provider:
- Fuor Digital
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Wild it Up
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Brand-building strategy, Facebook marketing & apps
There was an opportunity to broaden Caribou’s customer base in a space that was still uncharted for the premium coffeehouse: social media.
- Client:
- Caribou Coffee
- Provider:
- Colle & McVoy
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Brand Sociability Consultancy
- Industry:
- Travel / Tourism
- Strategy:
- Social analytics, Social media marketing, Tracking / monitoring of social
Virgin Atlantic asked Qube to undertake a Brand Sociability Review to help them.
- Client:
- Virgin
- Provider:
- Qube
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Goodyear Blimp
- Industry:
- Automotive
- Strategy:
- Facebook marketing & apps, Online marketing campaigns
Goodyear Tire & Rubber Company wanted to test the waters of social media with their well-known and iconic Goodyear Blimp.
- Client:
- Goodyear
- Provider:
- Terralever
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Digg Labs 365
- Industry:
- Internet / Software / Computers
- Strategy:
- Consulting, Content development, Research (product/market)
Digg wanted something that would encapsulate five years of the internet’s most popular stories, allowing them to be sorted and filtered easily, all within an attractive package.
- Year:
- 2009
- Client:
- Digg
- Provider:
- The Barbarian Group
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Online Gaming Community
- Industry:
- Gaming
- Strategy:
- Brand-building strategy, Measuring of social, Social analytics
To produce a content based website that would attract large advertisers.
- Client:
- Wass Poker
- Provider:
- Soula
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Pants or Prizes
- Industry:
- Food / Beverage
- Strategy:
- Apps (iPhone,iPad,Android,...), Mobile marketing / location-based
Pants or Prizes was an on-pack promotion for Dr Pepper.
- Client:
- Dr Pepper
- Provider:
- We Love Mobile
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Mobile Moms
- Industry:
- Children's Products
- Strategy:
- Contest / competition, Customer loyalty & rewards, Mobile marketing / location-based
BabyCenter, the Internet's #1 global interactive parenting network, wanted to use the mobile channel to extend its brand and provide an on-the-move touch point for thousands of moms.
- Year:
- 2007
- Client:
- Babycenter
- Provider:
- Velti