79 Case studies with YouTube / video marketing
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Parental Disapproval
- Industry:
- Gaming
- Strategy:
- Buzz generation, YouTube / video marketing
EA tasked Draft FCB with expanding the potential audience for Dead Space 2
- Year:
- 2010
- Client:
- Electronic Arts
- Provider:
- Draft FCB
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Ukelele
- Industry:
- Internet / Software / Computers
- Strategy:
- Buzz generation, Community / fan-base building, YouTube / video marketing
A classic story of ‘boy meets girl’ and capturing the moment at the start of a love story is Mother’s inspiration behind ‘Ukulele’ the new work for match.com.
- Client:
- match.com
- Provider:
- Mother
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Know the Signs
- Industry:
- Food / Beverage
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
Our challenge was to create awareness for alcohol over-consumption and to position Heineken as a socially responsible brand in a lighthearted way, among a male target audience in 12 markets
- Client:
- Heineken
- Provider:
- Social Media 8
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Saving the Great Bear Rainforest
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
Capulet Communications was brought onboard to run the social media component of the “Keep the Promise: Save the Great Bear Rainforest” campaign.
- Year:
- 2009
- Client:
- Greenpeace
- Provider:
- Capulet Communications
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Retargeting Video Advertising
- Industry:
- Fashion
- Strategy:
- Community / fan-base building, Online marketing campaigns, YouTube / video marketing
24% increase in CTR for Getthelabel.com in three months using Brainads.
- Year:
- 2011
- Client:
- Get the Label
- Provider:
- Latitude
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Telephone Money Transfer Viral Video
- Industry:
- Financial
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, YouTube / video marketing
Promote Western Union’s Telephone Money Transfer service with a limited budget of $40k.
- Year:
- 2008
- Client:
- Western Union
- Provider:
- Euro RSCG 4D
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Roxio Game Capture
- Industry:
- Gaming
- Strategy:
- Online marketing campaigns, Online product launches, YouTube / video marketing
Product Launch Marketing Campaign
- Year:
- 2011
- Client:
- Roxio Game Capture
- Provider:
- AccuraCast
-
LG 1 Million Video Views
- Industry:
- Consumer Electronics
- Strategy:
- YouTube / video marketing
Awareness campaign for product launch: ultra-thin Super LED monitors
- Year:
- 2012
- Client:
- LG
- Provider:
- AccuraCast
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Next-generation financial services
- Industry:
- Financial
- Strategy:
- Awareness Campaign, Reputation management, YouTube / video marketing
Maintaining day-to-day business’s momentum while overcoming broader misconceptions held about Wonga.com
- Year:
- 2012
- Client:
- Wonga.com
- Provider:
- Albion
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Healthy Heart Week
- Industry:
- Food / Beverage
- Strategy:
- Brand-building strategy, Buzz generation, YouTube / video marketing
Introducing a relatively unknown American brand to a UK market.
- Year:
- 2012
- Client:
- Welch Foods Inc. (Welch's)
- Provider:
- Biscuit Agency