75 Case studies with YouTube / video marketing
-
The Keeper of the Records
- Industry:
- Media / Publishing
- Strategy:
- Brand-building strategy, Online marketing campaigns, YouTube / video marketing
Once upon a best selling book…How we made the longest, shortest, fastest book the biggest again.
- Client:
- Guinness World Records Book
- Provider:
- Woodreed
-
Here's An Idea
- Industry:
- Telecom / Mobile
- Strategy:
- Brand-building strategy, Online product launches, YouTube / video marketing
“Here’s an idea” doodle campaign using lots of short, quick media formats to convey the multiplicity and variety of innovation in HTC phones.
- Year:
- 2010
- Client:
- HTC
- Provider:
- Amp London
-
A New World Record
- Industry:
- Food / Beverage
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
To take Soreen into the digital age and attract a new, younger audience to this traditional brand.
- Year:
- 2010
- Client:
- Soreen
- Provider:
- Savvy Digital
-
Pet Obesity
- Industry:
- Household
- Strategy:
- Awareness Campaign, Twitter / microsite marketing, YouTube / video marketing
Salt PR created an impressive and diverse variety of collateral for a range of consumer touch points: the result of which was high quality coverage in a range of broadcast, online, national, regional and trade publications.
- Year:
- 2009
- Client:
- Pet Food Manufacturers Association
- Provider:
- Salt
-
Parental Disapproval
- Industry:
- Gaming
- Strategy:
- Buzz generation, YouTube / video marketing
EA tasked Draft FCB with expanding the potential audience for Dead Space 2
- Year:
- 2010
- Client:
- Electronic Arts
- Provider:
- Draft FCB
-
Ukelele
- Industry:
- Internet / Software / Computers
- Strategy:
- Buzz generation, Community / fan-base building, YouTube / video marketing
A classic story of ‘boy meets girl’ and capturing the moment at the start of a love story is Mother’s inspiration behind ‘Ukulele’ the new work for match.com.
- Client:
- match.com
- Provider:
- Mother
-
Know the Signs
- Industry:
- Food / Beverage
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
Our challenge was to create awareness for alcohol over-consumption and to position Heineken as a socially responsible brand in a lighthearted way, among a male target audience in 12 markets
- Client:
- Heineken
- Provider:
- Social Media 8
-
Saving the Great Bear Rainforest
- Industry:
- Nonprofit / Fundraising
- Strategy:
- Facebook marketing & apps, Twitter / microsite marketing, YouTube / video marketing
Capulet Communications was brought onboard to run the social media component of the “Keep the Promise: Save the Great Bear Rainforest” campaign.
- Year:
- 2009
- Client:
- Greenpeace
- Provider:
- Capulet Communications
-
Retargeting Video Advertising
- Industry:
- Fashion
- Strategy:
- Community / fan-base building, Online marketing campaigns, YouTube / video marketing
24% increase in CTR for Getthelabel.com in three months using Brainads.
- Year:
- 2011
- Client:
- Get the Label
- Provider:
- Latitude
-
Telephone Money Transfer Viral Video
- Industry:
- Financial
- Strategy:
- Awareness Campaign, BtoC-focused word of mouth, YouTube / video marketing
Promote Western Union’s Telephone Money Transfer service with a limited budget of $40k.
- Year:
- 2008
- Client:
- Western Union
- Provider:
- Euro RSCG 4D